Fuel cells are the future.
It's hard not to get excited by the news coming from a Californian green energy company, Bloom Energy. On Wednesday, they'll be launching a new PR campaign to promote their new product, "the Bloom Box." CBS's 60 Minutes ran a huge puff piece last night highlighting the wonders of the new product, which looks similar to the Monolith from 2001: A Space Odyssey.
The 60 Minutes "Bloom Box" video has really started some talk around the ol' water cooler. If we're to believe the hype, the company is ready to start shipping refrigerator-sized fuel cells. According to the Bloom Box’s creator, one day we'll all have a black fridge in our backyard instead of a power grid.
Even the most critical "green energy" skeptic can't badmouth the concept of a fuel cell-based world. Just imagine the paradigm shift that would occur if the world switched to a hydrogen-based economy (it's easily manufactured through the simple process of electrolysis).
Under President George W. Bush, the federal government spent well over a billion dollars to develop a hydrogen fuel cell for vehicles. In May 2009, the Obama Administration stopped funding hydrogen fuel cell projects, saying that there were more pressing matters. But real innovation usually comes from the private sector. Could the Bloom Box be a route out of the recession?
Watch the clip on the left. Yes, the CBS "investigative report" was basically a buzz-building PR move by Bloom Energy, but that doesn't mean that the Bloom Box isn't incredible.
So what is the Bloom Box, really? The Christian Science monitor dug a
little deeper:
It's a collection of fuel cells – skinny batteries – that use oxygen and fuel to create electricity with no emissions.Fuel cells are the building blocks of the Bloom Box. They're made of sand that is baked into diskette-sized ceramic squares and painted with green and black ink. Each fuel cell has the potential to power one light bulb. The fuel cells are stacked into brick-sized towers sandwiched with metal alloy plates.The fuel cell stacks are housed in a refrigerator-sized unit – the Bloom Box. Oxygen is drawn into one side of the unit, and fuel (fossil-fuel, bio-fuel, or even solar power can be used) is fed into the other side. The two combine within the cell and produce a chemical reaction that creates energy with no burning, no combustion, and no power lines.About 64 stacks of fuel cells could power a small business like a Starbucks franchise, according to the 60 Minutes interview.
So far, the Bloom Box is prohibitively expensive – $700,000 to $800,000 – so only huge corporations like Wal-Mart, Google, and Ebay have hooked 'em up. But Bloom Energy hopes to get the cost down to only a few thousand dollars. If they can figure
that out, the world as we know it will completely change.
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UPDATE - 23 months ago
A friend corrected me about the price of the Bloom Boxes. The article actually says that the
corporate boxes are $700,000 - $800,000. Those are the ones which are meant to run entire factories.
So it follows that the residential Bloom Boxes should be substantially cheaper. Probably not $2,000, but certainly not hundreds of thousands of dollars.