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Scientology! Have You Seen the New Ads?

Posted 34 months ago|31 comments|526 views
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Okay, so the Church of Scientology without a doubt has a great ad campaign they just launched. They put out three new 60-second ads titled "You" "The Search" and "Life". I love these.

I dare you to just watch them. I cried during one of them. Can't remember which, but I did. Anyone with any artistic talent or taste would agree they're beautifully directed and put together by whatever advertising company the church used.

These ads actually make me want to meet everyone in them and to be myself. Scientology, Know Yourself, Know Life. That's a great slogan.

http://www.youtube.com/user/ChurchofScientology
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COMMENTS
34 months ago: So you want to be yourself.

...

...

...

Who are you at the moment?
34 months ago: Yes, they are great ads.
34 months ago: The problem is that the ads are trying to con the life savings out of new recruits, so it doesn't matter if they are "great" or not, they are using moral means for immoral gains.
Don't be conned, the beautiful apple has a rotten core...
34 months ago: They are certainly great ads. They remind me of the most popular ad of all time whose song was "If I could help the world to sing", and run by Coco-cola.

Yes, advertisement; but the message within, stirs the imagination with ideas beyond one's day-to-day life.

34 months ago: Yeah...I thought they were great adds when I thought they were for the marines...once I realized who was behind them....not so much.
34 months ago: You $cilons are so drug aware that you rename an iconic soft drink coco cola. It's Coca-Cola, zombie!!
And those ads are only selling a great drink, not trying to con you into a life of servitude, so that a little dwarf can live in luxury while you slave (volunteer?) for him.
markbyrn
markbyrn
 Moderator
34 months ago: I'm sure if he were alive today, Paul Joseph Goebbels could produce brilliant ad copy for the Church of Scientology. Fair-gaming (black propaganda), Rehabilitation Project Force (RPF), Training Routine - Lying (TR-L), pseudo-military structures such as the Sea Organizations, etc. are ideals and facets that Mr Goebbels could well identify with.
DeanFox
DeanFox
England
34 months ago: Oh yeah, I saw those adds. I presume the OP has seen this one:

http://www.mediacurves.com/Religion/J7477-Scientology/Index.cfm

The website in question provides public perception analysis of adverts for the professionals; basically people watch the ad and use a control to indicate their perception of the ad's believability. Then they produce a graph that overlays the ad in real time so advertisers can see what if anything in the ad switches people off and correct it.

Follow the link above, click play, and you will see a distinct drop off in believability (viewer buy in) at a particular point that is, unfortunately, common to all the ads.
DeanFox
DeanFox
England
34 months ago: BTW, thanks to the OP for the opportunity to highlight the public perception of these adverts without having to write my own rant / rave. Gives me chance to write another one instead.
JustKent
JustKent
Sweden
33 months ago: What is worth the most, your life savings (who has such a thing these days anyway)or Understanding Yourself, Others, Life and leading a happier and more productive life?
33 months ago: That's an easy one to respond to. What is worth the most is your own personal opinion. To form that, you want to find out for yourself, rather than take someone's word literally. So hey, read a book!
33 months ago: Marc Headley's book is coming out soon, detailing how he escaped from Scientology's barbwired fenced in cult compound and how scientologist security rammed him off the road, trying to kill him.

You can read the story yourself just by googling his name.
33 months ago: Meh, the adds are fairly polished.

Doesn't change the fact that what they're selling is snakeoil.

In answer to JustKent's post: Your question presumes that you have to give up everything (including your freedom) to be happy. This is a complete non sequitur.
DeanFox
DeanFox
England
33 months ago: Justkent: What is worth the most, your life savings (who has such a thing these days anyway)or Understanding Yourself, Others, Life and leading a happier and more productive life?

Why do you have to give up your life savings to "Understanding Yourself, Others, Life and leading a happier and more productive life?" I haven't.

Which is best, giving up all your money to learn someone else's views by going on endless expensive courses which take up your life and get you to follow their "mission" OR as Terryeo suggests finding out yourself by going out and living it and maybe reading the odd book or watching the odd documentary on specific subjects you take an interest in?

Me, I've avoided the expensive courses and am doing very well thank you.

Terryeo: "That's an easy one to respond to. What is worth the most is your own personal opinion. To form that, you want to find out for yourself, rather than take someone's word literally. So hey, read a book!"

I agree, which means you likely missed the point of the above post - although granted it could be taken as a comment by a critic.

JustKent, my answer (in the form of a question) is aimed at you as a critic - which likely means you already have the answer - or you as a would be member of Terryeo's organisation, in which case think about it eh?
DeanFox
DeanFox
England
33 months ago: And I really should read prior comments before posting... What I said still stands though Terryeo.
JustKent
JustKent
Sweden
33 months ago: Wow, seems my comments caused a bit of a stir there.
Look, I have better things to do than to go on in an endless argument about this.

Dean Fox holds himself up as some kind of Expert on Scientology, but it is clear from his comments that he has no first hand experience of it. Which makes me wonder why pick a side in something which you have not even tried out - just going on third party info.

Why don't you go down to the Library and borrow a bok on Scientology or Dianetics and see for yourself. At least then you might have some kind of balance.

About the money issue. Do you not think it is a contradiction to complain about how it is all about money in one breath and then mention that someone get paid $75/week. If someone works for that amount, how can he do it for money?

I worked for 16 years in various organisations within the church. I have seen it all from the bottom to the Top. The people at the top still earn less than the average Joe in a normal job.

If you are happy and know yourself. Good for you. But if you are why are you trying to deny others who might not be as lucky knowledge that works and produces great improvements in life?
In my experience, happy and content people have pretty much a "Live and let live" attitude to others.

If you are looking for badies, how about looking at your own Government or even better - the people behind it.
Check out www.fmotl.com about how you have been dedieved and what to do about it. Don't worry it's not Scientology.
33 months ago: "but it is clear from his comments that he has no first hand experience of it."

I'm sorry, I'm not going to let this stand. One does not have to become involved in something in order to form a valid, but critical view of it. Obvious example: You don't have to become a member of the KKK to view it's actions as being wholly unsavoury.

"Which makes me wonder why pick a side in something which you have not even tried out - just going on third party info."

Unless you can prove that this is the case, what you're implying is unfounded.

"Why don't you go down to the Library and borrow a book on Scientology or Dianetics and see for yourself. At least then you might have some kind of balance."

Alternatively one could go to wikileaks and access not only introductory books such as dianetics, but practically the entire gamut of Scientology literature. For free.

"About the money issue. Do you not think it is a contradiction to complain about how it is all about money in one breath and then mention that someone get paid $75/week. If someone works for that amount, how can he do it for money?"

Nope, the law states there is a minimum wage, even for religions. Scientology has ignored this law in every country that has legislation regarding a minimum wage. Further, Scientology on it's last IRS filings reported tens of millions of dollars of profit. Which makes the point about minimum wage even more pertinent.

Further, staff are actively lied to on just about every point with regard employment law and even told not to bother filling in tax returns - thus rendering them unable to claim a pension in the US.

Part 1 of 2
33 months ago: Part 2 of 2

"But if you are why are you trying to deny others who might not be as lucky knowledge that works and produces great improvements in life?"

Because Scientology is built on the lies of a convicted fraudster. It is a pyramid scheme of epic proportions. It is a trap to consciousness and your wallet. Anyone actively encouraging people to go to it should be viewed in a similarly dim light.

"If you are looking for badies, how about looking at your own Government or even better - the people behind it."

Oh great, not only a scilon shill, but a NWO nut as well..

Remember folks, only ever get your tinfoil beanies from http://zapatopi.net/

"Check out www.fmotl.com about how you have been dedieved and what to do about it. Don't worry it's not Scientology."

Nope, it's a land of open minded (to the point you brain falls out) prattle about "teh gubermint iz eeebul!!!!111oneoneone", created by the sorts of folks who stalk the truther movement.

In short, read, laugh, move on.
An Observer
An Observer
Garrettsville, OH
33 months ago: http://www.mediacurves.com/Religion/J7477-Scientology/Index.cfm

Any questions?
33 months ago: That ad is one of the most sappiest pieces of emotional drivel I have seen in a while. I think it would appeal to emotional insecure, self absorbed types. OMG I am so seeking truth and I am sooooo empty I need to shop away the pain.
I don't know how effective those ads will be, we ALL don't feel that empty. I was about offended by the generalization.
33 months ago: All of those things shown in the ad were specifically Scientology related, and people liked those things, meaning that they really like Scientology, but don't know it. It is only due to misperceptions about Scientology that people turned their dials down at the end when Scientology was mentioned.

People didn't know what the "final word" in the advertisement was going to be. It could have been "roast dinner" or "paperclips" or a financial institution or "Apple Macintosh" or "Amazon.Com" or "Coca Cola".

This just shows the level of bigotry against Scientology.

If the ad had been test marketed to Scientologists the story would have been completely different.

I believe that Scientologists would have had a neutral impression of the ad until Scientology was mentioned, then the credibility rating would have shot up, right to the top.
DeanFox
DeanFox
England
33 months ago: JustKent: although you have better things to do than get caught up in debates about the organisation calling itself the church of scientology here are some general points about your comments; these are relevant no matter what you were posting about.

1. I will mention, but not criticise bad spelling and grammar; I have too many typos of my own to criticise strongly but use a spell checker.

2. "Dean Fox holds himself up as some kind of Expert on Scientology" -

I simply present my understanding without making claims to be an "expert".

I may let slip what experience I have but that is incidental to any points I make rather than a point in as of itself. This goes for any posts I make both here and else where and on any subject.

IMHO if one has to make claims of expertise or to some degree of "experience" to strengthen an argument it's a sign of a weak argument along the lines of "because I say so".

3. "In my experience, happy and content people have pretty much a "Live and let live" attitude to others." -

I could presume then you're unhappy by the mere fact you're here but I won't be that obtuse. You may indeed be happy and content Justkent, as I hope you are, but that doesn't stop you taking issue with actions you see as wrong or professing an opinion.

People can be happy and content and yet still have a strong sense of justice, right and wrong and even a desire to stand up and say, hang on that needs to change.
DeanFox
DeanFox
England
33 months ago: 4. "If you are looking for badies (SIC), how about looking at your own Government or even better - the people behind it.(?)"

Aside from the false assumption that someone expressing an opinion is "looking for badies (SIC)" it's also flawed thinking to presume that anyone only has an opinion on one subject or is only active in one area; people with an opinion in one subject may surely have opinions in others?

Aside from your dalliances with the subject of the organisation calling itself the church of scientology, I see from your rant / raves you profess a couple more areas if interest, why then assume others only have one?

Just because someone only presents one aspect of themselves here doesn't mean they're not active else where or don't have other aspects.4. "If you are looking for badies (SIC), how about looking at your own Government or even better - the people behind it.(?)"

Aside from the false assumption that someone expressing an opinion is "looking for badies (SIC)" it's also flawed thinking to presume that anyone only has an opinion on one subject or is only active in one area; people with an opinion in one subject may surely have opinions in others?

Aside from your dalliances with the subject of the organisation calling itself the church of scientology, I see from your rant / raves you profess a couple more areas if interest, why then assume others only have one?

Just because someone only presents one aspect of themselves here doesn't mean they're not active else where or don't have other aspects.
DeanFox
DeanFox
England
33 months ago: COPY / PASTE error above case in point - everything after the 2nd occurance of "4." in paragraph 4 above is a duplicate of the preceding.

(On this occasion I am going to blame the keyboard - that's my excuse and I am sticking to it, so there!)
33 months ago: "All of those things shown in the ad were specifically Scientology related"

Chocolate and Buddhist monks are Scientology related?

Cliff Jumping-that I can believe.

Steve Brackett, the former boyfriend of the voice of Bart simpson-Nancy Cartwright - jumped off a bridge after donating millions to Sceintology

Noah Lottick - jumped off the Milford Plaza in New York with the last little bits of money that Scientology hadn't yet managed to pry from him.

Although many of the suicides and deaths associated with Scientology aren't jumpers.

Cliff jumping? Yeah I can believe that.
33 months ago: "People didn't know what the "final word" in the advertisement was going to be. It could have been "roast dinner" or "paperclips" or a financial institution or "Apple Macintosh" or "Amazon.Com" or "Coca Cola".

This just shows the level of bigotry against Scientology."

Irrelevant, and putting up vacuious and highly generic statements and imagery that are diffcult on the face of to disagree with but who dislike your actual product does not equate to bigottry. That is a non sequitur.

BTW, Coca Cola are currently being investigated because their Columbian bottling plants hired armed rebels to massicare the union leaders working for them. So, possibly a poor comparason, or a very accurate one, depending on your point of view.

"If the ad had been test marketed to Scientologists the story would have been completely different."

Well duh. They are already your victims, sorry, customers.
Frederick
Frederick
Canada
33 months ago: "If I could help the world to sing", and run by Coco-cola." Terryeo said that, proving that he or she is not clear. No memory. If my memory serves me well, and I am no clear, the line was, "I'd like to teach the world to sing."
33 months ago: "you are a spirit that will never die" ...
"You will rise again"
We should all thank Scientology for these ads!
33 months ago: ""you are a spirit that will never die" ...
"You will rise again"
We should all thank Scientology for these ads!"

Anyone else reading the above two quotations think:

"All this has happened before, and it will happen again"?

Mark Tomles
Mark Tomles
FPO, AE
33 months ago: Frank-
Does your last comment, as referenced in the commercial, represent what you understand to be the "official" position and belief of scientology?

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