The new game on Facebook, Twitter, and MySpace is “What was the number 1 song on Billboard when you were born.” It’s quite a successful marketing campaign – it puts the Billboard name in people’s minds, and the Billboard site sells iTunes and Rhapsody mp3s.
My meta-meme-analysis says that the “number 1 song on Billboard” thing came about because Billboard hired a SEO-smart contractor, and they were successful in shooting the phrase to the front page of Google. Facebook memes, like the “Post your bra color for breast cancer” thing, tend to blow up super huge and then crash away.
For me, the number 1 Billboard song on my birthday was “Can’t Fight This Feeling” by REO Speedwagon. See, I don’t think there’s anything special about that – I don’t even like REO Speedwagon – but some people are stupidly saying that the number 1 Billboard song on your birthday says “a LOT about your personality.” How can a song that came out when I was born predict the way that I act?
Most people post YouTube videos on Twitter or Facebook, or link to the Billboard number 1 hits site – it’s on the left. The trend is interesting because it can help identify generational gaps. Hey, maybe you can even find an mp3 of a song that’s personally important to you.
So, tell me, what was the number 1 song on Billboard when you were born?
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