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Who doesn’t like a beer with their burger?
In Miami Beach, one entrepreneur wants you to “have it your way” by enjoying a frosty cold one with your Whopper and fries. (For a mere $7.99.) It’s part of a new Burger King attempt to reinvent the fast-food restaurant’s look and feel.
The restaurant will be called the “Whopper Bar South Beach” which, to me, sounds a little hokey. But maybe the name will work just fine in Florida.
The long-term goal is to make people want to hang out in their local Burger King. Beer is a good way to motivate people, especially the coveted 21 to 30-year-old male market share. In other countries, like Germany, fast food joints have been offering cans of beer with burgers for over a decade. But here in the U.S., very few fast food restaurants offer alcoholic beverages.
I’m torn on this story. On one hand, I love the idea of getting a beer with my Whopper, especially if it’s sunny and there’s outdoor seating available. But since the new burger/beer deal is exclusive to Anheuser-Busch or MillerCoors products, I’m not 100 percent thrilled. Couldn’t they find a local microbrew to promote?
As one of my friends likes to say, “life’s too short to drink crappy beer.”
(Photo via TravelBlog Barcelona)
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