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CBS who will be broadcasting the Super Bowl this year has rejected a 30-second commercial from ManCrunch.com. The spot shows two men groping each other. CBS has informed the site that they are rejecting it based on the creative is not within the network’s broadcast standards for Super Bowl Sunday.
"If it were a heterosexual couple or even two women, it probably would have gotten approved," Elissa Buchter, a representative for ManCrunch, said.
All of this comes right after CBS decided to accept an apparent pro-life commercial featuring Tim Tebow, the University of Florida quarterback. The ad was paid for by Focus on the Family, a Christian group. Many women’s groups have objected to CBS accepting this commercial.
I’m beginning to think that CBS is falling under the statement, “Damned if you do, and damned if you don’t.” I understand that with all the recent fall out CBS is now more gun shy. They have rejected a commercial from Go Daddy Inc. because it had the potential to offend a significant number of people.
Broadcasters have a narrow line they need to follow. Make their advertisers happy, their stockholders happy and still not make the FCC unhappy. This is not an easy situation to have to do business in.